Eva Vila

Eva Vila, General Manager of IRI Worldwide in Spain

Title: Evolution and trends of the FMCG sector in Europe and Spain

Thursday, June 30th - 13.30 – 14.30 Invited talk (Josep Laporte Room)

Bio

Eva Vila is the General Manager of IRI in Spain, with more than 20 years of professional experience in different multinational companies in several countries. Eva Vila is the General Manager of IRI in Spain, with more than 15 years of professional experience in different multinational companies in several countries. She began her career in the U.S. working in the financial sector in Whale Securities and Refco Inc as an analyst and broker. Later, in Germany she joined the Marketing area at Coca-Cola, where she worked for four years in the research area. She comes back to Spain in 1999 to join the newly created IRI.

She led the Marketing Department in Spain IRI since its inception in 2002.Eva Vila was also responsible in local area marketing, public relations and communication. As well she had European responsibilities in the area of product development. In 2007 she was promoted to Director of Marketing Southern Europe and in June of the same year to Director of European Marketing. In January 2010 she was promoted to CEO of the company.

Eva Vila has a degree in Economics and Business Administration at the University of Barcelona and a BA at DePauw University Indiana, USA. She is also a regular contributor of Marketing in several Spanish Universities and regularly leads seminars and studies for the Fast Moving Consumer Goods industry and academic centers of business

Keynote pdf: View

Keynote video: https://youtu.be/ChEcSax2jDw

Xavier Ramón

Xavier Ramón, Chief Marketing Officer at Caprabo, Spain

Title: Hello, free-shopper

Friday, July 1st - 12.00 – 13.00 Invited talk (Josep Laporte Room)

Bio

Xavier Ramón began his career in Caprabo in 1997 in the Marketing Department. From his responsibility in area, Xavier works for several categories Departments such as Drinks, Non-food products, dairy and frozen categories.

Since 2011, Xavier is Chief Marketing Officer at Caprabo. He is responsible for advertising campaigns, social networks, point-of-sale communication and Caprabo’s free magazine “Sabor” (250,000 copies per month).

From his position at Caprabo’s Marketing Department, Xavier has developed the concept of “free-shopper”.

Xavier Ramón has a Master Degree in Marketing Management from EADA.

He was born in Barcelona in 1973.

Keynote pdf: View

Keynote video: https://youtu.be/mThhX01kbCU