Organizers

Conference Chairs

  • Francisco J. Martínez-López, University of Granada, Spain.
  • Juan Carlos Gázquez-Abad, University of Almería, Spain.
  • Els Breugelmans, KU Leuven, Belgium.

Program Committee

  • Kusum L. Ailawadi, Tuck School of Business at Dartmouth, USA
  • Nawel Amrouche, Long Island University, USA
  • Chris Baumann, Macquarie University, Australia
  • José J. Beristain, University of the Basque Country, Spain
  • Enrique Bigné, University of Valencia, Spain
  • James Brown, West Virginia University, USA
  • Cristina Calvo-Porral, University of La Coruña, Spain
  • Ioannis E. Chaniotakis, University of the Aegean, Greece
  • Liwen (Brandon) Chen, City University of Hong Kong, China
  • Alexander Chernev, Northwestern University, USA
  • Chan Choi, Rutgers Business School, USA
  • Gérard Cliquet, Université de Rennes 1, France
  • Giuseppe Colangelo, Catholic University of Milan, Italy
  • Ronald W. Cotterill, University of Connecticut, USA
  • Barbara Deleersnyder, Tilburg University, Netherlands
  • John Dawes, University of South Australia, Australia
  • Els Gijsbrechts, Tilburg University, Netherlands
  • J. Tomas Gomez-Arias, Saint Mary's College of California, USA
  • Oscar González-Benito, University of Salamanca, Spain
  • Csilla Horváth, Radboud University, The Netherlands
  • Marco Ieva, University of Parma, Italy
  • Eugene Jones, The Ohio State University, USA
  • Jitender Kumar, Birla Institute of Management Technology, India
  • Robert Paul Jones, The University of Texas at Tyler, USA
  • Lien Lamey, Katholieke Universiteit Leuven, Belgium
  • Elisa Martinelli, University of Modena and Reggio Emilia, Italy
  • Mercedes Martos-Partal, University of Salamanca, Spain
  • Sebastián Molinillo Jiménez, University of Malaga, Spain
  • Dirk Morschett, University of Fribourg, Switzerland
  • Martin Natter, Goethe University Frankfurt am Main, Germany
  • Magdalena Nenycz-Thiel, University of South Australia, Australia
  • Nicoletta Occhiocupo, UIC-Barcelona (Spain) and Oxford Brookes University (UK)
  • Michael Pepe, Siena College, USA
  • Anne L. Roggeveen, Babson College, MA, USA
  • William P. Putsis, University of North Carolina at Chapel Hill, USA
  • Natalia Rubio-Benito, Autonomous University of Madrid, Spain
  • Raj Sethuraman, Southern Methodist University, TX, USA
  • Hanna Schramm-Klein, University of Siegen, Germany
  • Fiona Scott Morton, Yale University, USA
  • Randall Shannon, Mahidol University, Thailand
  • Ian Clark Sinapuelas, San Francisco State University, USA
  • Yaron Timmor, Arison School of Business, Israel
  • Rodolfo Vázquez-Casielles, University of Oviedo, Spain
  • Gianfranco Walsh, Friedrich Schiller University of Jena, Germany
  • María Jesús Yagüe Guillén, Autonomous University of Madrid, Spain
  • Jie Zhang, University of Maryland, USA
  • Cristina Ziliani, University of Parma, Italy
  • Pilar Zorrilla, University of the Basque Country, Spain

Organizing Committee

  • Alejandro Alegret, EAE Business School, Spain.
  • Ana Argila Irurita, University of Barcelona, Spain.
  • Javier Arroyo Cañada, University of Barcelona, Spain.
  • Jordi Aymerich Martínez, University of Barcelona, Spain.
  • Jordi Campo Fernández, University of Barcelona, Spain.
  • Paz Carreira Gutiérrez, University of Barcelona, Spain.
  • Irene Esteban-Millat, Open University of Catalonia, Spain. 
  • Santiago Forgas Coll, University of Barcelona, Spain.
  • Ruben Huertas García, University of Barcelona, Spain.
  • Jaime Gil Lafuente, University of Barcelona, Spain.
  • José Luis Ruiz Real, University of Almería, Spain.
  • María Luisa Solé Moro, University of Barcelona, Spain.
  • Emilio Vizuete Luciano, University of Barcelona, Spain.