Tuesday, 22nd June

9.00 – 9.30 Opening ceremony and inaugural speech

9.30 – 10.15 Session I

First Insights on Brand Attitude Towards a Retailer’s Individual Private Labels
Olivier Reimann, Oliver Thomas, Gunther Kucza & Stefan Schuppisser
Sustainable Communication and Customer Engagement on Social Media
Ka Man Yuen, Fan Zeng & Chris K. Y. Lo
I Am Free to Be in a Grocery Store: Profiling Consumers’ Spending During Covid-19 Pandemic via Big Data Market Basket Analysis
Francesco Smaldone, Mario D’Arco & Vittoria Marino

10.45 – 11.00 Break

11.00 – 13.00 Session II

Marketing Attribution in Omnichannel Retailing
Mariano Méndez-Suárez & Abel Monfort
When Measuring the Actual Purchase of Private Labels: Attitude Dethrones the Price Sensitivity
Sedki Karoui, Samy Belaid & Jérôme Lacoeuilhe
Product Variety and Loyalty to National Brands – A Combined Measurement of Purchase Sequence and Coverage of Demand
Mona R. Springer-Norden, Rainer Olbrich, Philipp Brüggemann & Carsten D. Schultz
Re-thinking Street Food Marketing in COVID-19 Pandemic Period. “Pescaria” as Pilot Case Study
Marcello Risitano & Giuseppe La Ragione
Analysis of Perceived Quality of Private Label Brands: A Comparison of Different Quality Tiers in different Retail Formats
Judith Schloffer & Lukas Stoppacher

16.00 – 17.15 Session III

Private Label Products Buying Decisions: A Comparative Analysis on Consumer Perspective
Marcello Sansone, Laura Bravi, Annarita Colamatteo, Federica Murmura, Maria Anna Pagnanelli & Fabio Musso
Brand Architecture: Strategy for the Development of a City Brand
Sandra Milena Sánchez Cárdenas, Diego Andrés Álvarez Oliveros, Néstor Fabián Díaz Huertas & Jose Armando Deaza Ávila
South America: An Opportunity for Growth of Private Labels?
Leonardo G. Garcés-Pinedo, José Luis Ruiz-Real, Juan Carlos Gázquez-Abad & Francisco J. Martínez-López

17.15 – 17.30 Break

17.30 – 18.15 Invited talk

Talk: Spain Retail landscape: different realities and future opportunities and strategies
Keynote speaker: Pau Sabaté, Category Manager, PepsiCo

Wednesday, 23rd June

9.00 – 10.15 Session IV

The In-Store Location of Promotional Displays Alters Shoppers’ Attention and Buying Decisions
Sascha Steinmann, Masoumeh Hosseinpour, Gunnar Mau & Markus Schweizer
Consumers’ Channel Switching Behaviour from Off-line to On-line: The Role of the Fear of Covid-19
Elisa Martinelli, Francesca De Canio & Giuseppe Nardin
The Vegetarian and Vegan Communities Supporting Sustainability Through Responsible
Consumption
H. Gendel-Guterman & Belén Derqui

10.15 – 11.00 Session V

Private Label and Brand Equity. Opportunities in New Trends
Anna Claudia Pellicelli
Examining the Network of Visitors’ Traffic in a Mall: Frequency of Visits and Educational Level
Cenk Sozen

11.00 – 11.15 Break

11.15 – 12.00 Invited talk

Talk: The Unilever Strategy Transformation
Keynote speakers: Elisabeth Hernández, Customer & Channel Director, Unilever
Carmen Bailén, Trade Marketing Specialist, Unilever

12.00 – 12.15 Break

12.15 – 13.00 Invited talk

Talk: The End of Retail Stores?
Keynote speaker: Eloi Prados Royo, Market Expansion, Carrefour

13.00 – 13.15 Break

13.15 – 14.00 Invited talk

Talk: New trends in the beauty and personal care industry
Keynote speaker: Lorena Bernal, eCommerce Trade Marketing Manager, REVLON