Monday, 27th June

9.00 – 9.15 Opening ceremony and inaugural speech

9.15 – 11.15 Session I

Consumers’ Attitudes and Purchases in Online versus Offline Grocery Shopping
Philipp Brüggemann & Koen Pauwels
AI, neuro-retail and employees’ comfort: joint technologies of Transformative Service Research
Myriam Caratu
Impact of CSR communication on brand business and social values
Didier Louis & Cindy Lombart
Emerging trends in retailing and consumption patterns
Elisa Arrigo and Anna Claudia Pellicelli

11.15 – 11.30 Break

11.30 – 13.45 Session II

The Moderating Effect of Store Image on the Influence of Private Label Naming Strategies on Perceived Risk
Lukas Stoppacher, Thomas Foscht & Andreas Eisingerich
Does Consumer Involvement in PLBs of Retail Food Affect Development?
Hanna Gendel-Guterman & Dalia Shilian
Brand Purpose as the Next Marketing Paradigm
Belén Derqui
The economic evaluation of the brand in insurance companies
Vincenzo Sanguigni
Why do Indian women use skin lightening creams to (re)construct their personhood identity? An exploratory study of skin colour, social acceptance and brand responsibility
Saptaparni Chaki, Janine Dermody & Nicoletta Occhiocupo

16.00 – 17.30 Session III

The profitability of store brand introductions by e-commerce retailers selling competing national brands
Salma Karray
Meaningless Descriptors Increase Price Judgments and Decrease Quality Judgments
Ernest Baskin & Peggy Liu
Brand appropriation through optics wars: How alt-right groups damage brand image?
Mathieu Lajante & Riadh Ladhari

17.30 – 17.45 Break

17.45 – 19.15 Session IV

Price-Quality Relationships for Products With and Without Private Labels
Peter Boyle
National Brand’s Incentive to Offer Premium Private Labels
Seung-Chan Choi & Ozge Turut
Fulfilment Options and Retail Performance During the Pandemic
Ian Clark Sinapuelas

Tuesday, 28th June

9.15 – 11.15 Session V

Omnichannel Customer Journeys – Fragments of a Never-Ending Story?
Alina Both, Sascha Steinmann & Polymeros Chrysochou
Private Label vs Leading National Brand in the online grocery retail setting
Edoardo Fornari, Francesca Negri, Alessandro Iuffmann Ghezzi, Daniele Fornari & Sebastiano Grandi
The examination of tech disruptions’ patterns on the consumer journey
Maya Farah, Zahy Ramadan & Manal Yunis
Private label consumer purchasing habits
Ana Frías-Marcos

11.15 – 11.30 Break

10.30 – 13.45 Session VI

Innovating in design and packaging: implications for the environment
Marco Ieva & Ida D'Attoma
The Forgotten Effects Theory in the case of consumer decision making in the city of Barcelona
Emili Vizuete-Luciano, Sefa Boria-Reverter, María Luisa Solé-Moro & Ana María Argila-Irurita
The illusion of brand control: an integrative review
Alfonso Siano, Agostino Vollero & Alessandra Bertolini
Metaverse marketing for community development: Revitalization of traditional industrial sectors in Thailand
Sitsada Sartamorn & Hiroko Oe
Roles and implications of marketing communications in retail settings: a systematic review
Michele Girotto, Mª Luisa Solé Moro & Ana Maria Argila Irurita