Organizers
Permanent Chairs:
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Juan Carlos Gázquez-Abad, University of Almería, Spain.
Past Chairs:
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Kusum L. Ailawadi, Tuck School of Business at Dartmouth, USA. 2017 Edition.
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Els Breugelmans, KU Leuven, Belgium. 2020 Edition.
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James Brown, West Virginia University, USA. 2014 Edition.
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Alexander Chernev, Northwestern University, USA. 2018 Edition.
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Katrijn Gielens, UNC Kenan-Flagler, USA. 2023 Edition.
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Els Gijsbrechts, Tilburg University, Netherlands. 2016 Edition.
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Marco Ieva, University of Parma, Italy. 2022. Edition.
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Francisco J. Martínez-López, University of Granada, Spain. Founding chair, 2014-2023
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Anne L. Roggeveen, Babson College, MA, USA. 2019 Edition.
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Raj Sethuraman, Southern Methodist University, TX, USA. 2015 Edition.
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María Jesús Yagüe Guillén, Autonomous University of Madrid, Spain. 2017 Edition.
Program Committee
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Kusum L. Ailawadi, Tuck School of Business at Dartmouth, USA
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Nawel Amrouche, Long Island University, USA
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Chris Baumann, Macquarie University, Australia
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José J. Beristain, University of the Basque Country, Spain
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Els Breugelmans, KU Leuven, Belgium.
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Philipp Brüggemann, University of Hagen, Germany
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Enrique Bigné, University of Valencia, Spain
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James Brown, West Virginia University, USA
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Cristina Calvo-Porral, University of La Coruña, Spain
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Ioannis E. Chaniotakis, University of the Aegean, Greece
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Liwen (Brandon) Chen, City University of Hong Kong, China
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Alexander Chernev, Northwestern University, USA
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Chan Choi, Rutgers Business School, USA
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Gérard Cliquet, Université de Rennes 1, France
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Giuseppe Colangelo, Catholic University of Milan, Italy
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Ronald W. Cotterill, University of Connecticut, USA
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Barbara Deleersnyder, Tilburg University, Netherlands
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John Dawes, University of South Australia, Australia
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Els Gijsbrechts, Tilburg University, Netherlands
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Mónica Gómez, Autonomous University of Madrid, Spain
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J. Tomas Gomez-Arias, Saint Mary's College of California, USA
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Oscar González-Benito, University of Salamanca, Spain
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Csilla Horváth, Radboud University, The Netherlands
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Marco Ieva, University of Parma, Italy
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Eugene Jones, The Ohio State University, USA
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Jitender Kumar, Birla Institute of Management Technology, India
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Robert Paul Jones, The University of Texas at Tyler, USA
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Lien Lamey, Katholieke Universiteit Leuven, Belgium
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Elisa Martinelli, University of Modena and Reggio Emilia, Italy
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Mercedes Martos-Partal, University of Salamanca, Spain
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Sebastián Molinillo Jiménez, University of Malaga, Spain
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Dirk Morschett, University of Fribourg, Switzerland
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Martin Natter, Goethe University Frankfurt am Main, Germany
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Magdalena Nenycz-Thiel, University of South Australia, Australia
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Nicoletta Occhiocupo, UIC-Barcelona (Spain) and Oxford Brookes University (UK)
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Michael Pepe, Siena College, USA
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Anne L. Roggeveen, Babson College, MA, USA
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William P. Putsis, University of North Carolina at Chapel Hill, USA
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Natalia Rubio-Benito, Autonomous University of Madrid, Spain
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Raj Sethuraman, Southern Methodist University, TX, USA
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Hanna Schramm-Klein, University of Siegen, Germany
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Fiona Scott Morton, Yale University, USA
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Randall Shannon, Mahidol University, Thailand
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Ian Clark Sinapuelas, San Francisco State University, USA
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Harry Timmermans, Eindhoven University of Technology, Netherlands.
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Yaron Timmor, Arison School of Business, Israel
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Gianfranco Walsh, Friedrich Schiller University of Jena, Germany
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María Jesús Yagüe Guillén, Autonomous University of Madrid, Spain
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Jie Zhang, University of Maryland, USA
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Cristina Ziliani, University of Parma, Italy
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Pilar Zorrilla, University of the Basque Country, Spain
Organizing Committee
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Ana Argila Irurita, University of Barcelona, Spain.
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Javier Arroyo Cañada, University of Barcelona, Spain.
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Jordi Aymerich Martínez, University of Barcelona, Spain.
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Jordi Campo Fernández, University of Barcelona, Spain.
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Paz Carreira Gutiérrez, University of Barcelona, Spain.
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Irene Esteban-Millat, Open University of Catalonia, Spain.
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Santiago Forgas Coll, University of Barcelona, Spain.
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Ruben Huertas García, University of Barcelona, Spain.
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Jaime Gil Lafuente, University of Barcelona, Spain.
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José Luis Ruiz Real, University of Almería, Spain.
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María Luisa Solé Moro, University of Barcelona, Spain.
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Emilio Vizuete Luciano, University of Barcelona, Spain.
